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Is it Worth it? Should we do it? Why Bother?
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Here are 10 reasons why we believe it's still a good idea to produce a printed annual report. PDF |
Elements of Branding
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And Partners' "how to" on branding with Michael Porter's Six Principles of Strategic Positioning. This
primer on branding covers the Founding Principles, Corporate vs. Product/Service Branding, Brand
Architecture, Timing, and The Process Itself. PDF |
Design Rules
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Design Rules. Why? Because design has never been more important or more valued. Keynote address,
Thinking Creatively, Kean University, Union, New Jersey, March 2006. PDF |
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